Ad optimization answers built for search, AI discovery, and real campaign decisions.
Browse practical troubleshooting guides, benchmark references, and platform-specific fixes for TikTok, Facebook, and Google Ads. Each resource links back to AdsCraft tools so users can move from answer to diagnosis.
Start with the problem
CTR, CPM, CPA, rejection, delivery, learning, and tracking.
Featured resources
Why Is My TikTok CTR So Low?
A low TikTok CTR below 1% is usually caused by weak hooks in the first 3 seconds, poor audience fit, or stale creatives. A healthy TikTok CTR is often around 1-3%. Test several hook variations, broaden targeting, and refresh creatives before increasing budget.
Why Was My TikTok Ad Rejected?
TikTok ads are usually rejected because of misleading claims, prohibited content, before-and-after imagery, unrealistic results, or mismatch between ad and landing page. Remove hard claims, add context, align the landing page with the ad, and request review after making clear edits.
Why Is My TikTok Ad Not Spending?
TikTok ads often stop spending because the budget is too low, the audience is too narrow, the ad is still in review, the bid is too restrictive, or an account spending limit is active. Check delivery status, broaden the audience, and use automatic bidding before rebuilding campaigns.
Why Is My Facebook CTR So Low?
A low Facebook CTR is usually caused by weak creative, broad-but-unqualified targeting, ad fatigue, or a poor offer-message fit. Before changing budget, test new angles, refresh visuals, check frequency, and make the CTA more specific to the audience.
Why Is My Facebook CPM So High?
High Facebook CPM is often caused by narrow audiences, competitive placements, poor ad relevance, weak engagement, or seasonal auction pressure. Lower CPM by improving creative relevance, broadening audience constraints, and checking whether the campaign objective is forcing expensive inventory.
Guides
Practical walkthroughs for campaign setup, creative testing, and optimization.
Benchmarks
Reference points for CTR, CPM, CPA, ROAS, quality score, and conversion rate.
Why Is My TikTok CTR So Low?
Learn why TikTok CTR drops below healthy benchmarks and how to improve hooks, targeting, and creative quality.
Why Is My Facebook CTR So Low?
Understand low Facebook CTR and how to improve creative, audience match, placement, and offer clarity.
Why Is My Facebook CPM So High?
Diagnose high Facebook CPM caused by competition, audience constraints, relevance issues, or account delivery limits.
Why Is My Google Quality Score Low?
Improve Google Quality Score by diagnosing expected CTR, ad relevance, landing page experience, and keyword structure.
Troubleshooting
Fix rejected ads, low delivery, learning issues, and performance drops.
Why Was My TikTok Ad Rejected?
Understand the most common TikTok ad rejection reasons and how to fix policy, claims, and landing page issues.
Why Is My TikTok Ad Not Spending?
Fix TikTok ads that are approved but not spending because of budget, audience, bid, review, or account limit issues.
Why Is My Facebook Ad Learning Limited?
Fix Facebook Learning Limited by improving event volume, budget stability, audience size, and campaign structure.
Why Was My Facebook Ad Rejected?
Understand common Facebook ad rejection causes and how to fix claims, creative, landing pages, and restricted content.
Why Is My Google CPA So High?
Find why Google Ads CPA is high across keywords, landing pages, conversion tracking, bids, and search intent.