Why Was My Facebook Ad Rejected?
Quick Answer
Facebook ads are often rejected because of prohibited claims, personal attributes, misleading before-and-after content, restricted products, or landing page mismatch. Fix the exact policy risk, make the landing page consistent, then request review with a clear explanation.
Why this happens
Facebook review evaluates the ad, account context, page, landing page, and product category. A compliant-looking image can still fail if the copy or landing page creates a policy issue.
Common reasons
- Copy implies personal attributes or sensitive conditions.
- Creative includes before-and-after comparisons.
- Claims are too specific, exaggerated, or unsupported.
- Landing page content does not match the ad.
- The product sits in a restricted or sensitive category.
How to fix it
- Remove language that calls out the user personally.
- Make claims more careful and evidence-based.
- Align the landing page headline, offer, and disclaimers.
- Avoid sensational imagery and unrealistic results.
- Request review only after material changes are made.
Analyze your ad
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Open AdsCraft toolFAQ
Can I request review after a Facebook rejection?+
Yes. You can request review, but it is better to fix the likely violation first instead of resubmitting unchanged.
Does the landing page affect Facebook review?+
Yes. Meta can review landing page content, claims, redirects, functionality, and consistency with the ad.
What if I do not know the exact reason?+
Compare the rejected ad against common policy patterns, then review the landing page. AdsCraft can help highlight likely risk areas.