Step 2 of 4—Confirm Your Facebook Ads Setup
Required — you need this to run ads
(Must complete to continue)Required — you need this to run ads1
Facebook Page + Instagram Account
You can't run ads without a Page
View detailed stepsRequired — you need this to run ads2
Ad Account
Set timezone & currency (can't change later)
View detailed stepsRequired — you need this to run ads3
Meta Pixel + CAPI
Browser + server tracking, both required (iOS 14.5+ loses 40%+ data without CAPI)
View detailed stepsRecommended — complete before launching
(Complete before launching)Recommended — complete before launching4
Domain Verification
Business Settings → Brand Safety → Domains
View detailed stepsRecommended — complete before launching5
Web Event Configuration
Set up conversion events (Purchase/Lead/Contact)
View detailed stepsOptional — needed for specific routes
(Specific routes or scale)Optional — needed for specific routes6
Meta Business Suite
Only needed for multiple Pages or ad accounts
View detailed stepsOptional — needed for specific routes7
WhatsApp Business API
Required for WhatsApp order route; via BSP, not just the app
View detailed steps